Thursday, September 9th, 2010

bouji & nouna

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bouji & nouna was established by Inbar Lahav Elgarisi who’s left a successful carrier in the telecommunication industry in order to pursue what she always dreamed of – to create her own line of designed products.
The turning point was put in place when her second child, Naomi, was born. Inbar endlessly searched for what she perceived, pleasantly designed and colored bedding décore and sheets. Inbar found the selected bedding sheets too boring and envisioned “livelier” collection to be more suitable for little Naomi.
Inspired by her mom’s love for fabrics and colors …and small fabrics collection she found at her mom’s storage, Lahav Elgarisi launched her new collection fairly quickly. Soon Naomi’s baby room became Inbar’s “design arena” whereas more and more hand-made products became part of Naomi’s world.
bouji & nouna’s aim is to design a product that will go step by step with the newborn and will become integral part of his/her life.
“There is nothing more enjoyable like looking at your daughter waking up in the morning hugging the doll you dream the night about last night” says Inbar.

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